In July 2019, the government laid out its aim to make the UK smoke free by 2030. But a clear road map to achieving that goal has yet to be published. With COVID-19 still active in our communities our attention on respiratory health has never been more focused.
Smoking causes nearly 1 in 5 cancer cases and more than 1 in 4 cancer deaths each year in the UK. Decades of policy action have steadily cut the UK’s smoking rates to one of the lowest in Europe. But with around 1 in 7 people still smoking, tobacco continues to place an enormous cost on our society and our economy.2
This is a goal we all need to support, not just for the health of the smokers, but for our communities as a whole. Smoking related illnesses are 100% avoidable, but unless more people have access to smoking cessation programmes it will be incredibly hard to reach the goal of zero smokers by 2030.
Switching to vaping to help quit smoking is not just a smart choice, it’s one that is supported by the NHS. The body begins to heal almost immediately when the smoker switches to vaping. Airways open up, the level of toxins in their body reduce and within a very short period of time they are feeling the benefits of quitting. Vaping isn’t without risk, but it is 95% less harmful than smoking and it allows the vaper to control the amount of Nicotine they are consuming to help manage cravings. Nicotine is harmless when inhaled (although highly addictive) so a smoker can continue to enjoy the ‘fix’ but with 95% less harm to their body.1
Our SWITCH TO QUIT programme is designed to help smokers make the switch and get off tobacco for good. To learn more, click here.
As Breathe Easy week comes to a close and world wellbeing week begins, we have to ask ourselves what can we do to help get the UK to its Smoke Free goal by 2030? First step might just be switching to vaping.
VAPE IN PEACE (AND SUCK IN A FEW GIANT LUNG FULLS OF FRESH, SMOKE FREE AIR).
References
References
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- McNeill, A. et al. Evidence review of e- cigarettes and heated tobacco products 2018. A report commissioned by Public Health England (2018).
- https://scienceblog.cancerresearchuk.org/2019/07/23/government-says-england-will-be-smokefree-by-2030-but-how-will-it-get-there/
Joanne Emmerson FCIM
Head of Marketing, Ibiza Club
Joanne is a fellow of the Royal Chartered Institute of Marketing and has 30+ years marketing experience. She has worked all around the world, is published in 7 countries and teaches marketing communication theory at Post Graduate level both in the UK and USA. She has worked alongside many government bodies, health organisations and national charities. ivcservice@ibizavapeclub.com
